The concept of CORDOVA was imagined on the slopes of Sun Valley, Idaho, in 2014 where Creative Director & Founder Jane Seim andCo-Founder, Cody Seim were married one snowy evening at the iconi ...
Co-Founder, Cody Seim were married one snowy evening at the iconic, Roundhouse Lodge. For Jane and Cody, the mountains had
always represented a sense of escapism, freedom, and creativity.
Out of a desire for a more imaginative and tailored ski costume, Jane began experimenting with her own ski ensembles -
incorporating texture and print that drew the attention of fellow skiers. Over the course of the following year, Jane studied the history
of ski fashion, traveling to industry fashion shows in Europe and North America, collecting modern fabric and trims with nostalgic
undertones. Working together with her husband, Cody and a small team of brilliant women, they brought Cordova to life. Cordova’s
first collection launched December 2016.