friends with frank.

Friends with Frank stands for quality, timelessness and beauty in simplicity. FWF was born in 2012 out of the belief that the key to a great wardrobe is having good quality staples that last the ...

Friends with Frank stands for quality, timelessness and beauty in simplicity. FWF was born in 2012 out of the belief that the key to a great wardrobe is having good quality staples that last the test of time. Drawing on her love of winter fashion and quality outerwear, Julia McCarthy began with the bestselling Frank Jacket, a hand-woven rabbit fur jacket in a classic cut. Since then, FWF has become  a go-to Australian label for timeless winter outerwear, and now apparel, after the recent launch of our Spring '20 Capsule.

The FWF philosophy is simple. We design almost exclusively in classic cuts and shapes, complemented by a soft, wearable colour palette and high-quality materials. We believe simplicity is best, and in quality over quantity, always. When designing, we carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. Our ultimate wish is to simplify everyday dressing, by creating versatile, quality pieces that give you great joy to wear.

FWF pieces are sold exclusively through our e-boutique and in selected boutiques Australia-wide, each of our stockists ordering in advance so their stock is made-to-order, minimising waste and over-consumption.
Behind the brand

Friends with Frank stands for quality, timelessness and beauty in simplicity. FWF was born in 2012 out of the belief that the key to a great wardrobe is having good quality staples that last the test of time. Drawing on her love of winter fashion and quality outerwear, Julia McCarthy began with the bestselling Frank Jacket, a hand-woven rabbit fur jacket in a classic cut. Since then, FWF has become a go-to Australian label for timeless winter outerwear, and now apparel, after the recent launch of our Spring '20 Capsule.

Celia Ponte Pants Unclassified Friends With Frank Black XS
Celia Ponte Pants Unclassified Friends With Frank
Celia Ponte Pants
Friends With Frank
$329.00
The Mara Zip Jumper Sweaters | Knitwear Friends With Frank Cream Wool Blend XS
The Mara Zip Jumper Sweaters | Knitwear Friends With Frank
The Mara Zip Jumper
Friends With Frank
$419.00
The Ines Woollen Shirt Jacket Jackets Friends With Frank Oatmeal XS
The Ines Woollen Shirt Jacket Jackets Friends With Frank
The Ines Woollen Shirt Jacket
Friends With Frank
$549.00
The Henrietta Coat Coats Friends With Frank Cream S/M
The Henrietta Coat Coats Friends With Frank
The Henrietta Coat
Friends With Frank
$459.00
The Mimi Faux Reversible Shearling Jacket Jackets Friends With Frank Light Brown L/XL
The Mimi Faux Reversible Shearling Jacket Jackets Friends With Frank
$359.00
The Mimi Faux Shearling Zip Jumper Jackets Friends With Frank Cream M/L
The Mimi Faux Shearling Zip Jumper Jackets Friends With Frank
$389.00
The Henrietta Jacket Jackets Friends With Frank Cream M/L
The Henrietta Jacket Jackets Friends With Frank
The Henrietta Jacket
Friends With Frank
$399.00
The Amelia Coat Coats Friends With Frank Brown M/L
The Amelia Coat Coats Friends With Frank
The Amelia Coat
Friends With Frank
$399.00
The Alfie Knit Scarf scarf Friends With Frank Cream OS
The Alfie Knit Scarf scarf Friends With Frank
The Alfie Knit Scarf
Friends With Frank
$299.00
The Annabel Jacket Jackets Friends With Frank Black M
The Annabel Jacket Jackets Friends With Frank
The Annabel Jacket
Friends With Frank
$379.00
The Cleo Top Sweaters | Knitwear Friends With Frank Black M
The Cleo Top Sweaters | Knitwear Friends With Frank
The Cleo Top
Friends With Frank
$229.00